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Omnichannel vs multichannel

Both mean being on many channels. The difference is whether those channels know about each other.

Side by side

Omnichannel

  • One record across every channel.
  • One shared inbox.
  • The conversation carries on.
  • One view of the customer.

Multichannel

  • A separate history in each tool.
  • An app per channel.
  • The customer starts again.
  • Numbers in different places.

Which to choose

If your customers use more than one channel, connect them. It saves your team from asking the same questions twice.

How Base does it

Chat brings WhatsApp, Telegram, LINE and web chat into one inbox, and every chat is linked to the customer's record in Base.

Related

Not sure which fits?

Tell us how your team works today, and we will tell you where to start.