Desk
Customer questions
Answer product, store, order and promotion questions instantly; escalate complaints and exceptions.
Explore DeskIndustries · Retail
AI and Automation for Retail
Retail runs on volume: product questions, order and store enquiries, promotions and a constant stream of campaign content across markets. Exodus Markets automates the repetitive parts — customer questions, store knowledge, promotional messaging and campaign adaptation — so teams can focus on customers and brand.
Workflows we focus on
Specific retail workflows — not generic AI
Knowledge
Store & product knowledge
Give store and service teams fast access to product information, SOPs and policies.
Explore KnowledgeChat
Promotions & loyalty messaging
Automate campaign responses, reminders and re-engagement across messaging channels.
Explore ChatSocial
Campaign production
Move seasonal campaigns from brief to channel-ready assets with brand approvals.
Explore SocialSocial
Multi-market adaptation
Adapt approved campaigns for different markets and audiences while keeping central brand control.
Explore SocialChat
Feedback routing
Capture customer feedback from conversations and route it to the right team.
Explore ChatExample workflow
How it flows
- Master campaign
- Market adaptation
- Brand review
- Approval
- Channel publishing
- Customer responses handled
Illustrative. Workflows and integrations are defined for each deployment.
Governance
Oversight built for retail
- Approved brand and product information
- Human approval before publishing
- Escalation for complaints
- Role-based access for regional teams
Track record
Our earlier digital work in retail
Websites, brand and campaign work from our digital agency years.
Exodus Markets has worked with retail and consumer brands including Canon, McDonald’s, The Body Shop, J.CO, Boga Group and Mowilex.
- Canon
- McDonald’s
- The Body Shop
- J.CO
- Boga Group
- Mowilex
FAQ
Retail FAQs
Can AI answer questions about promotions that change weekly?
Yes, provided the promotion information is maintained in an approved source. Keeping sources current is defined as part of the workflow.
How do we keep campaigns on-brand across markets?
Social workflows use approved brand guidelines and route every adaptation through review and approval before publishing.
Can AI help store teams as well as customers?
Yes. Store and service teams can ask for product information, SOPs and policies in plain language and get answers from approved sources, instead of searching folders or asking head office.
Which Exodus products are used in retail?
Knowledge for store & product knowledge; Chat for promotions & loyalty messaging and feedback routing; Desk for customer questions; Social for campaign production and multi-market adaptation.
Related
AI Customer Service Automation
Use case
AI Campaign Adaptation Across Channels and Markets
Use case
Industries
All sectors
Business Automation
What to automate and how
Exodus A.C.T. Programme
Start with the workflow
Case studies
How outcomes are documented
Put AI to work in your retail operation
Tell us which workflow is under the most pressure.